Why Do We Call the Lord, "the Lord"?

On page 12 of the December 2007 issue of Bacon Bits, theolog Coleman Glenn discusses why we call the Lord "the Lord" in the New Church.

There’s a pretty straightforward answer: we call the Lord the Lord because the Writings do. But there’s more to the story than this....

Why don’t we talk about Jesus as often as other Christians do? The answer is, we do - we just use another form of His name....

[I]t is important still to keep in mind that when we say “the Lord” we should be picturing the Lord Jesus Christ, even when we read the Old Testament.